On AEO, pricing, and working together.
Questions organised by topic. If your answer isn't here, email us — we reply within 24 working hours.
AEO basics
What is AEO?
AEO (Answer Engine Optimization) is the emerging marketing discipline targeting a business's visibility in the answers of generative AI systems — ChatGPT, Gemini, Perplexity, Microsoft Copilot. It is similar to SEO but built on different signals: the goal is not the Google blue-link list but the knowledge base of large language models and their real-time web retrieval.
What is the difference between AEO and GEO?
The two terms are largely synonymous. AEO (Answer Engine Optimization) also refers to traditional answer engines (Google AI Overview, Bing Copilot), while GEO (Generative Engine Optimization) specifically means generative LLM systems. In practice we use both interchangeably — the same work serves both goals.
What is the difference between AEO and SEO?
SEO optimizes for Google's ranked blue-link results. AEO optimizes for the answer an AI system gives — a business appears there if the model knew it during training, or finds and deems it relevant during real-time web retrieval. The two fields overlap (good SEO helps AEO) but are not identical.
Is SEO still necessary if AEO is strong?
Yes. The two fields work together: classical organic Google search still provides a significant share of traffic, and Gemini also relies on Google results. AEO is built alongside SEO, not as a replacement.
How does an AI system recommend a business?
Several layers determine this. (1) Training data: if a business has mentions across multiple sources, the model handles it with more confidence. (2) Real-time web retrieval: ChatGPT and Perplexity also search the web when a question is asked — Schema.org and NAP consistency help here. (3) User feedback: AI systems learn from which answers users clicked or saved.
What we do specifically
What does a 7-step AEO audit involve?
(1) Data collection: business data, website, GBP, competitors. (2) AI visibility test: 15 real queries across all 4 AI systems. (3) Technical check: Schema.org, NAP consistency. (4) Content audit: FAQ, specialist bios. (5) Off-site signals: GBP completeness, industry aggregators, Wikidata. (6) Competitor analysis. (7) 8–10 page PDF report with prioritized recommendations.
What does implementation mean exactly?
During implementation we embed Schema.org JSON-LD markup on your website (Organization, ProfessionalService, FAQPage, LocalBusiness), complete your Google Business Profile (hours, attributes, photos, categories, Q&A), register you in three relevant industry aggregators, and run a 30-day review campaign among your existing clients.
What does monthly monitoring cover?
We automatically run the 15 audit-defined queries across all 4 AI systems each week and track how mention count and context change. Each month we send a one-page report by email on changes, plus 2 hours of fine-tuning (new content, updated service descriptions, new reviews management).
Do you need access to my website?
Not for the audit. For implementation it depends on the task: if we handle Schema.org integration ourselves, we either request editor access to the CMS (WordPress, Webflow, Shopify) or collaborate with your developer by handing over the ready JSON-LD code. You decide which route works best.
Can AEO be done without a website?
Yes. Google Business Profile, Wikidata and industry aggregators (Doklist, Foglaljorvost, etc.) independently generate significant AEO signals. If you only have a GBP you can already achieve measurable results — but a website is indispensable long-term.
Pricing, packages, payment
How much does the audit cost?
EUR 130 (or the HUF equivalent at the current rate). This is a one-time fee and includes the 8–10 page report, the accompanying implementation quote, and email Q&A consultation within 14 days.
How much does implementation cost?
EUR 390 (base package). If the report recommends a complex aggregator strategy or larger content rewrite, the exact fee is included in the report appendix — but EUR 390 is the typical range for a micro-business.
How much does monthly monitoring cost?
EUR 75 / month. Open-ended, 30-day notice to cancel. The first month is paid in advance; thereafter invoiced monthly.
Is there a discount for ordering all three together?
Yes. The "Starter bundle" (audit + implementation) is EUR 480 (saving EUR 40). The "Complete bundle" (audit + implementation + 6 months monitoring) is EUR 820 (saving EUR 130).
How does payment work?
Bank transfer, against invoice. Audit: on report delivery, 8-day payment term. Implementation: 50% upfront + 50% on handover. Monitoring: monthly in advance, at the start of each month.
Results and guarantees
Do you guarantee results?
There is a guarantee on the audit: if the report does not contain at least 5 substantively improvable items, we refund the full audit fee. We do not guarantee specific business outcomes (number of new clients, revenue) because those depend on many factors outside our control (competitive environment, your offering, market timing).
How many new clients does AEO bring?
Highly variable by industry and starting position. Our conservative estimate: a 4.0+ star private dental practice can expect 2–5 new AI-sourced patients per year after implementation — but this is not a guaranteed number. The precise estimate is included in the audit report.
Do you refund if I'm not satisfied?
For the audit: if it does not contain 5 substantively improvable items, yes. For implementation: you approve every milestone and do not pre-pay for a phase you disagree with. Monitoring can be cancelled at any time with 30 days' notice.
What are competitors doing about AEO?
Few professionals in Hungary work specifically in AEO yet. Larger domestic SEO agencies are beginning to offer it; a few independent consultants also cover it. We carry out concrete market research and a competitor map during the audit on request.
Process and collaboration
How does the engagement start?
First request a mini-audit on the /en/contact page — it's free, and you receive a one-page preliminary assessment by email within 24 hours. If that looks right, the full audit order follows (by email), then the report, and only then do we decide together about implementation.
How long does the whole process take?
Mini-audit: 24–48 working hours. Full audit: 7–10 working days. Implementation: 5–15 working days (depending on scope). The first measurable AI visibility improvement: 4–8 weeks. Stable results: 3–6 months.
Can we consult by phone?
Yes, but it's not our primary working method. We work by email so everything stays searchable and transparent for you — reports and decisions are always in your inbox. Phone consultation available on request, at a pre-arranged time.
Can I cancel the order?
The audit order can be cancelled at no cost before the report is sent. Implementation can be stopped mid-way with prorated payment for work completed. Monitoring can be cancelled with 30 days' notice.
Data, ethics
What happens to the data I provide?
The full data processing details are at /en/privacy. In short: mini-audit request data is kept for 12 months if no contract is formed. For contracted clients, contact data is kept for 5 years (statute of limitations), invoices for 8 years (accounting law). Your website source code and audit results are stored only in our own password- and 2FA-protected systems.
Who do you work with — and who not?
We only work with providers whose Google Reviews average is ≥ 4.0★ and who have no known consumer protection or professional ethics complaints. We do not optimize a business we could not recommend to our own family.
What about paid AI promotions (ChatGPT Atlas, Perplexity Comet)?
These are new products. Official paid AI integration (sponsored answers) is not yet available in the Hungarian market. When and as it becomes available, we will communicate transparently and inform clients separately. Our current work is exclusively organic AEO.